Cindy joseph biography

 

Cindy Joseph the make-up artist-turned-model and founder of the cosmetic line BOOM died on July 12, aged 67. She spoke eloquently on the subject of ‘pro-ageing’ (or embracing wrinkles and taking a positive approach to getting older) before larger beauty brands realised its significance.

I was fortunate enough to interview Cindy for my first book Style Forever. We chatted on the phone for well over an hour and I found her to be warm, friendly and engaging. Here’s the Inspirational Women -Cindy Joseph page as it appeared in my book:

 

On pro-age

My Pro-Age campaign is about saying ‘enough already.’ We’re led to believe that life is an upward journey that reaches a midlife crescendo: the prime of life, and after that, the future’s doomed.

Cindy joseph

I’m like the kid in the Emperor’s New Clothes who tells everyone the king is naked. I’m just telling the truth about women, beauty and age. We’ve been told a lo